SEM stands for Search Engine Marketing. This is a process or rather a strategy by which the desired website comes in the sight of the visitors. There are uncountable websites in recent times where it is very easy for your website to get shaded under other website. Thus in order to bring your website in the light SEM is important.

While in the industry the term once referred to both organic search activities such as search engine optimization (SEO) and paid, and now it refers almost exclusively to pay search advertising. Search engine marketing is also referred to as paid search or pay per click (PPC).