A decent Search Engine Marketing (SEM) can carry many advantages to a business, for example, expanded site traffic, brand perceivability, and lead generation. SEM can bring in more potential customers to a website by targeting users who are already looking for a particular product or service. Businesses can track the success of their campaigns and adjust their strategy accordingly, resulting in a higher return on investment (ROI), thanks to its measurable results. Due to the fact that advertisements are displayed at the top of search engine results pages, SEM can also assist businesses in increasing brand awareness. Last but not least, users who click on advertisements are more likely to become customers, so SEM has the potential to generate leads and boost sales.